Resources
A curated library to go with the book. Every item has its own page explaining what it is and which modules it supports.
Podcasts
Shows hosted by Dr. Greg Watson, the author of this book.
- PodcastBy the author
The Hustle Show with Dr. Greg Watson
Dr. Greg Watson
Weekly solo episodes for entrepreneurs and side hustlers who want to build businesses that outgrow them.
Modules 1, 3, 7
- PodcastBy the author
Entrepreneur Q&A with Dr. Greg Watson
Dr. Greg Watson
Real questions from real founders, answered in two to four minutes.
Modules 1, 3, 6
- PodcastBy the author
Move at the Speed of Culture with Dr. Greg Watson
Dr. Greg Watson
How cultural signals, platform shifts, and digital trends change what customers pay attention to.
Modules 1, 2, 5
Books
Marketing classics from Dr. Watson's own shelf.
- Book
Launch
Jeff Walker
A step-by-step approach to launching a product to an audience you've built before you sell.
Modules 7, 8
- Book
Ogilvy on Advertising
David Ogilvy
The classic on writing advertising that sells, grounded in research rather than cleverness.
Modules 4, 6
- Book
Magnetic Marketing
Dan Kennedy
A direct-response system for attracting the right customers instead of chasing them.
Modules 2, 6
Writing
Articles that go deeper on the ideas in each module.
Being curated now. Check back soon.
AI Advisors
One AI Advisor per module: the living layer of the book. Each one coaches your work from the chapter and keeps a dated brief of what's new in its part of digital marketing. Each opens when its chapter is final.
AI AdvisorModule 1
Journey Map Advisor
Bring your journey map. Leave knowing which moment decides the sale.
What’s current in buyer journeys
The first dated brief arrives when this advisor opens.
Coming soonBy the authorLast updated: first brief comingAI AdvisorModule 2
Persona Advisor
Bring your segments and your evidence. Leave with one real person you can market to.
What’s current in audience research
The first dated brief arrives when this advisor opens.
Coming soonBy the authorLast updated: first brief comingAI AdvisorModule 3
Positioning Advisor
Bring your positioning, your offer and your goals. Leave with a reason to choose you that fits on one page.
What’s current in positioning and offers
The first dated brief arrives when this advisor opens.
Coming soonBy the authorLast updated: first brief comingAI AdvisorModule 4
Landing Page Advisor
Bring your page. Leave knowing what stops a visitor from saying yes.
What’s current in websites and search
The first dated brief arrives when this advisor opens.
Coming soonBy the authorLast updated: first brief comingAI AdvisorModule 5
Hook and Content Advisor
Bring your hooks and your calendar. Leave with content your audience would stop scrolling for.
What’s current in social platforms
The first dated brief arrives when this advisor opens.
Coming soonBy the authorLast updated: first brief comingAI AdvisorModule 6
Ad Copy Advisor
Bring your ads and your numbers. Leave knowing what to test and what you can afford to pay.
What’s current in paid media
The first dated brief arrives when this advisor opens.
Coming soonBy the authorLast updated: first brief comingAI AdvisorModule 7
Email Sequence Advisor
Bring your lead magnet and your sequence. Leave with a list you own and a first win for every new subscriber.
What’s current in email, SMS and automation
The first dated brief arrives when this advisor opens.
Coming soonBy the authorLast updated: first brief comingAI AdvisorModule 8
Campaign Results Advisor
Bring your numbers. Leave with a results story you can defend to a client or a boss.
What’s current in analytics and measurement
The first dated brief arrives when this advisor opens.
Coming soonBy the authorLast updated: first brief coming
Templates
Editable versions of every map, brief, calendar and worksheet in the book.
Being curated now. Check back soon.