Book
Launch
Jeff Walker
A step-by-step approach to launching a product to an audience you've built before you sell.
About this book
Jeff Walker lays out his Product Launch Formula: build an audience, earn its attention with valuable pre-launch content, and open sales as a sequenced event rather than a single announcement.
The book is especially useful for seeing how a launch can double as an experiment, with real buying behavior as the evidence.
How to use it with the book
Read it with Module 7, where lead magnets and welcome sequences set up a launch, and Module 8, where the launch becomes an integrated campaign.
Related resources
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