Move at the Speed of Culture with Dr. Greg Watson

About this podcast

How to use it with the book

The closest companion to this book: use it with Module 2 to read what a segment cares about right now, and with Module 5 to turn cultural signals into hooks and content. Archive episodes are paired with 21 of the 24 lessons.

• Module 1: The Digital Marketing Mindset and the Modern Buyer Journey
• Module 2: Customer Insight and Research
• Module 5: Social Media and Community

Related resources

• PodcastBy the author

  The Hustle Show with Dr. Greg Watson

  Dr. Greg Watson

  Weekly solo episodes for entrepreneurs and side hustlers who want to build businesses that outgrow them.

  Modules 1, 3, 7

• PodcastBy the author

  Entrepreneur Q&A with Dr. Greg Watson

  Dr. Greg Watson

  Real questions from real founders, answered in two to four minutes.

  Modules 1, 3, 6

Heard in the lessons

Episodes from the archive, each paired with a lesson. Play them on the lesson page.

• 1.1 Marketing in a Digital WorldWhy Good Marketing No Longer Works
• 1.2 How Buyers Decide: The Consumer Decision ProcessHow Culture Shortens the Path to Trust
• 1.3 Touchpoints and the Customer JourneyFrom Awareness to Action: Culture’s Conversion Path
• 2.1 Segmentation: Dividing a Market That Makes SenseThe Rise of Cultural Micro-Audiences
• 2.2 Targeting and PersonasWhy Younger Audiences Ignore Most Brands
• 2.3 Voice-of-Customer Research and Jobs to Be DoneAre You Speaking the Right Cultural Language?
• 3.1 Positioning and the Value PropositionCulture as Your Brand’s Secret Advantage
• 3.3 Objectives, KPIs and the One-Page StrategyThe Culture Gap in Your Marketing Strategy
• 4.1 Websites and Landing Pages That ConvertThe Risk of Sounding Corporate Online
• 4.2 Content Strategy: Pillar Content and Long-Term AssetsThe Myth of Evergreen Content
• 4.3 Search: SEO Basics and AI-Powered SearchCultural Context Is the New SEO
• 5.1 Choosing Platforms and Reading the AlgorithmHow Algorithms Reward Cultural Relevance
• 5.2 Hooks, Formats and Short-Form ContentThe Science of Scroll-Stopping
• 5.3 Community, Creators and Influencer MarketingCulture Turns Campaigns Into Conversations
• 6.1 How Ad Platforms Target: Search, Social and AudiencesUnderpriced Attention Zones You’re Missing
• 6.2 Writing and Testing AdsWhy Your Ads Feel Invisible
• 6.3 Budgets, Bids and Customer Acquisition CostWhy Culture Beats Budget in Digital Marketing
• 7.3 Retention, Loyalty and ReferralWhy Brand Loyalty Is Really Cultural Loyalty
• 8.1 Web Analytics and the Metrics That MatterWhen Metrics Improve but Brands Still Lose
• 8.2 A/B Testing and Conversion Rate OptimizationWhen Data Says Yes but Culture Says No
• 8.3 Attribution and the Integrated Campaign StoryThe ROI Case for Culture in Digital Marketing

Recent episodes

Listen here, or open any episode on moveatthespeedofculture.com.

1. The Difference Between Being Current and Being Culturally Fluent

   Jun 3, 2026 · 4 min

2. Why Brand Relevance Now Depends on Listening Speed

   Jun 1, 2026 · 4 min

3. How Micro Moments Become Major Market Signals

   May 29, 2026 · 4 min

4. The New Role of the Cultural Strategist in Marketing

   May 27, 2026 · 4 min

5. Why Your Audience Changes Faster Than Your Brand Strategy

   May 25, 2026 · 4 min

6. The Cultural Risk of Waiting for Perfect Data

   May 22, 2026 · 3 min

7. How Comments Became the New Cultural Research Lab

   May 20, 2026 · 4 min

8. Why Trend Chasing Fails and Signal Reading Wins

   May 18, 2026 · 4 min

9. The Signal Advantage Why Smart Brands See Culture First

   May 16, 2026 · 4 min

10. The Future of Marketing Is Cultural Speed

    May 8, 2026 · 4 min

More episodes of Move at the Speed of Culture with Dr. Greg Watson on Spotify →