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AI AdvisorModule 4 · By the author · The live layer of this book

Landing Page Advisor

Bring your page. Leave knowing what stops a visitor from saying yes.

Last updatedFirst brief coming

What’s current in websites and search

The first dated brief arrives when this advisor opens. It will track: Google Business Profile features and rules · AI answers in Google Search, and how AI search tools choose and cite sources · Google Search updates and spam policies.

Coming soon

A Gemini Gem. You’ll sign in with a Google account to use it.

About this AI advisor

The Module 4 AI Advisor, a Gemini Gem built by the author from the chapter. It has two jobs. It coaches your work on the module's artifact (landing page audit, content plan and local seo plan), and it keeps a dated brief of what's new in websites and search. The chapter teaches the why; the advisor keeps the how current.

Treat it as a coach, not a grader: the work and the decisions stay yours. You'll sign in with a Google account to use it. Describe people by role, not by name.

1 Coach my work

Bring your landing page audit, content plan and local seo plan and get coaching on your thinking.

2 What’s new in websites and search

The latest tools, platform changes and rules, each dated and linked to its official source.

What to bring

  • The page's one goal (a call, a booking, an order or a sign-up), and who arrives there, from where.
  • The page's text, or a section-by-section description; your Google Business Profile if you're local.
  • Your content plan or keyword list.

What the advisor does

  • Audits the headline, offer, proof and call to action on a phone first, including tap-to-call, booking and ordering (4.1).
  • Checks message match with the ad or post that sends people there, and how fast a lead gets an answer.
  • Tests the content plan: long-term assets vs. short-term attention, by journey stage (4.2).
  • Reviews local SEO, listings, reviews, product feeds and structured data, and how the business could show up in AI answers (4.3).

What it won't do

  • Guarantee rankings or a place in AI answers.
  • Pretend to have seen a page: it works from what you paste or describe.

Starter prompts, one for each lesson

Paste one in and replace the [brackets] with your own work.

  1. 4.1Audit my landing page

    Here's my landing page, section by section: [paste it]. The goal is [a call, booking, order or sign-up] from [who], arriving from [where]. Audit it as it would look on a phone: headline, offer, proof, call to action. What stops someone from saying yes?

  2. 4.2Plan content that lasts

    Here's my content plan: [paste it]. Which pieces will still be working a year from now? Map each to a journey stage, and show me how one pillar piece could be repurposed.

  3. 4.3Get found locally and in AI answers

    My business is [what] in [area]. Here are my Google Business Profile or listing details: [paste them]. Help me build a local SEO checklist, and explain how a customer's question to an AI assistant might, or might not, find me.

Try it with a case

Watch the advisor work on one of the book’s Industry Cases before you bring your own business. No business of your own? Stay with a case.

  • Industry Case · Bajada Plumbing & Drain

    Audit a landing page for Bajada Plumbing & Drain. Its 2014 website has no tap-to-call button on mobile, about 80% of visitors are on phones, and about 1 in 4 calls goes unanswered at peak. The new emergency-plumbing page has the line “We answer. Price first.”, a call button and the star rating. What else do the page and the phone line need?

  • Industry Case · Ocotillo & Ash

    Audit a product page for Ocotillo & Ash's wide-leg pant. Its product photos are on white, standing still, there's no fit guide, and 22% of orders return something, almost always for size. What would cut returns and still sell?

  • Industry Case · Tepary Kitchen

    Audit a menu page for Tepary Kitchen. Its menu link opens a blurry PDF, two directories list it as closed on Tuesdays, and the delivery apps keep about 27% of each order. The new page has “Order for pickup” and “Reserve a table” buttons. What should the page and the listings fix first?

What’s current: the topics this advisor tracks

  • Google Business Profile features and rules
  • AI answers in Google Search, and how AI search tools choose and cite sources
  • Google Search updates and spam policies
  • Merchant Center, free product listings and AI shopping results
  • Structured data Google supports, accessibility standards (WCAG) and AI features in website builders

Guardrails

  • Coaches; never grades.
  • Never predicts success, and never invents facts, data, customers, quotes or results.
  • Describes people by role, never by name.
  • Asks at most two questions at a time.
  • Closes by linking the skill to your career.
  • Dates every “current” claim and links the official source.
  • Says so when something may have changed since its last update.
  • Keeps legal and platform-policy guidance general. It isn't legal advice.
  • No business of your own? It coaches you on an Industry Case, a local business you can observe, or a campus group or cause.

How to use it with the book

Open it from the AI Advisor box in lesson 4.1, or paste the starter prompt for any Module 4 lesson. No business of your own? Try it with one of the three Industry Cases first.

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