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AI AdvisorModule 6 · By the author · The live layer of this book

Ad Copy Advisor

Bring your ads and your numbers. Leave knowing what to test and what you can afford to pay.

Last updatedFirst brief coming

What’s current in paid media

The first dated brief arrives when this advisor opens. It will track: Google Ads campaign types, including Performance Max and AI-driven search campaigns · Local Services Ads · Meta's automated campaigns and AI-generated ad creative.

Coming soon

A Gemini Gem. You’ll sign in with a Google account to use it.

About this AI advisor

The Module 6 AI Advisor, a Gemini Gem built by the author from the chapter. It has two jobs. It coaches your work on the module's artifact (ad set with test variants and break-even sheet), and it keeps a dated brief of what's new in paid media. The chapter teaches the why; the advisor keeps the how current.

Treat it as a coach, not a grader: the work and the decisions stay yours. You'll sign in with a Google account to use it. Describe people by role, not by name.

1 Coach my work

Bring your ad set with test variants and break-even sheet and get coaching on your thinking.

2 What’s new in paid media

The latest tools, platform changes and rules, each dated and linked to its official source.

What to bring

  • The campaign goal, the platform, and the segment from Module 2.
  • Your ad copy and two or three variants, each testing one idea.
  • Your margins: price, costs, close rate, and what a customer is worth.

What the advisor does

  • Matches the ad to intent: search and local ads to capture demand, social and video to create it (6.1).
  • Checks the copy against the segment and journey stage, and that each variant tests one idea (6.2).
  • Works out break-even ROAS or the most you can pay per lead from your margins, before you spend (6.3).
  • Flags restricted ad categories, and asks who answers the phone when the ad works.

What it won't do

  • Predict ROAS, cost per lead or which ad will win.
  • Guess numbers you haven't given it, or tell you to spend.

Starter prompts, one for each lesson

Paste one in and replace the [brackets] with your own work.

  1. 6.1Match the ad to the intent

    My business is [what] and my customer is [segment]. Should I capture demand with search or local ads, or create it with social and video? Help me choose a first campaign and its audience.

  2. 6.2Test my ad variants

    Here's my ad and its variants: [paste them]. Does each one test a single idea? Does the message fit my segment and where they are in the journey? Suggest a clean test plan.

  3. 6.3What can I afford?

    My average sale is [$], the product or job costs [$ or %], other costs per sale are [$], and my [close rate or repeat rate] is [%]. Walk me through break-even ROAS or the most I can pay per lead, and when to stop or scale.

Try it with a case

Watch the advisor work on one of the book’s Industry Cases before you bring your own business. No business of your own? Stay with a case.

  • Industry Case · Bajada Plumbing & Drain

    Walk me through cost per job for Bajada Plumbing & Drain. Marketplace leads cost about $55 with a 30% close rate. Local Services Ads cost about $45 per call with a 60% close, and call-focused search ads about $38 per call with a 45% close. Each job earns about $250 gross profit. Where should the budget move?

  • Industry Case · Ocotillo & Ash

    Coach the next test for Ocotillo & Ash. Its average order is $96 with $44 of contribution before marketing, so break-even first-order ROAS is about 2.2. A one-week test cost $77 per first purchase for a style hook, $41 for a heat hook and $36 for the sweat test. What should it test next, and what's the stop-or-scale rule?

  • Industry Case · Tepary Kitchen

    Help me read a test for Tepary Kitchen. It keeps about $16 of a $41 delivery-app order and about $26 of a direct pickup order. It's testing a story ad against an offer ad for Tuesday nights within 3 miles, each with its own booking link: the story ad gets 3x the engagement, the offer ad books 2x the Tuesday reservations. Which ad wins, and what's a filled Tuesday seat worth paying for?

What’s current: the topics this advisor tracks

  • Google Ads campaign types, including Performance Max and AI-driven search campaigns
  • Local Services Ads: categories, badges and rules
  • Meta's automated campaigns and AI-generated ad creative
  • TikTok and LinkedIn ad products
  • Special and restricted ad categories: health, housing, employment, credit
  • Ad transparency tools: Meta Ad Library and Google Ads Transparency Center

Guardrails

  • Coaches; never grades.
  • Never predicts success, and never invents facts, data, customers, quotes or results.
  • Describes people by role, never by name.
  • Asks at most two questions at a time.
  • Closes by linking the skill to your career.
  • Dates every “current” claim and links the official source.
  • Says so when something may have changed since its last update.
  • Keeps legal and platform-policy guidance general. It isn't legal advice.
  • No business of your own? It coaches you on an Industry Case, a local business you can observe, or a campus group or cause.

How to use it with the book

Open it from the AI Advisor box in lesson 6.2, or paste the starter prompt for any Module 6 lesson. No business of your own? Try it with one of the three Industry Cases first.

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