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AI AdvisorModule 5 · By the author · The live layer of this book

Hook and Content Advisor

Bring your hooks and your calendar. Leave with content your audience would stop scrolling for.

Last updatedFirst brief coming

What’s current in social platforms

The first dated brief arrives when this advisor opens. It will track: Algorithm and format changes on Instagram, TikTok, YouTube Shorts, Facebook, Pinterest, LinkedIn and Nextdoor · TikTok's status in the United States · Branded-content and paid-partnership tools, and creator payment programs.

Coming soon

A Gemini Gem. You’ll sign in with a Google account to use it.

About this AI advisor

The Module 5 AI Advisor, a Gemini Gem built by the author from the chapter. It has two jobs. It coaches your work on the module's artifact (hook list, short-form scripts and social content calendar), and it keeps a dated brief of what's new in social platforms. The chapter teaches the why; the advisor keeps the how current.

Treat it as a coach, not a grader: the work and the decisions stay yours. You'll sign in with a Google account to use it. Describe people by role, not by name.

1 Coach my work

Bring your hook list, short-form scripts and social content calendar and get coaching on your thinking.

2 What’s new in social platforms

The latest tools, platform changes and rules, each dated and linked to its official source.

What to bring

  • Your target segment, the platform you chose, and why.
  • Three hooks or a short script.
  • Your content calendar draft and any creator ideas.

What the advisor does

  • Checks the platform against audience, goal and journey stage, and whether social is capturing or creating demand (5.1).
  • Tests whether each hook holds the tension in the first seconds instead of giving the answer away (5.2).
  • Shows how one pillar becomes many native pieces, and where AI helps vs. where it sounds fake.
  • Reviews creator and community plans for fit, disclosure and brand safety (5.3).

What it won't do

  • Promise views, virality or followers.
  • Write reviews, comments or testimonials in customers' voices.

Starter prompts, one for each lesson

Paste one in and replace the [brackets] with your own work.

  1. 5.1Pick my platform

    My audience is [who] and my goal is [goal]. I'm considering [platforms]. Help me choose where to start, and ask me whether I'm capturing demand that already exists or creating it.

  2. 5.2Test my hooks

    Here are three hooks: [paste them]. For each, does it hold the tension in the first two seconds, or give the answer away? Rewrite the weakest one in my audience's own words.

  3. 5.3Check my calendar and creators

    Here's my content calendar and creator plan: [paste it]. Is the mix right for my audience? Where do I need a disclosure, and what could go wrong for the brand?

Try it with a case

Watch the advisor work on one of the book’s Industry Cases before you bring your own business. No business of your own? Stay with a case.

  • Industry Case · Bajada Plumbing & Drain

    Test hooks for Bajada Plumbing & Drain. Its technicians shoot 30-second phone videos in real kitchens, with the homeowner's permission: “Stop pouring this down your kitchen drain,” a rumbling water heater, a cut-open hard-water tank. The audience is homeowners planning an upgrade, reached on Nextdoor and in neighborhood groups. Which hook holds, and why?

  • Industry Case · Ocotillo & Ash

    Test a hook for Ocotillo & Ash: “It's 4 p.m., it's 109 degrees, and you still have a meeting.” Its sweat test puts two people in a sun-parked car for ten minutes, one in its shirt and one in a polyester blouse, with a thermometer on the dash. Suggest three more hooks that hold the heat pain without resolving it.

  • Industry Case · Tepary Kitchen

    Fix the content mix for Tepary Kitchen. Its cheese crisp reel got 48,000 views, but 91% came from out of state, and the target is neighbors within 3 miles. It plans to invite five local food creators to a Tuesday Tepary Table, with the free meal disclosed. How should views turn into Tuesday guests?

What’s current: the topics this advisor tracks

  • Algorithm and format changes on Instagram, TikTok, YouTube Shorts, Facebook, Pinterest, LinkedIn and Nextdoor
  • TikTok's status in the United States
  • Branded-content and paid-partnership tools, and creator payment programs
  • FTC endorsement guides and each platform's disclosure rules
  • AI-generated content labels on each platform

Guardrails

  • Coaches; never grades.
  • Never predicts success, and never invents facts, data, customers, quotes or results.
  • Describes people by role, never by name.
  • Asks at most two questions at a time.
  • Closes by linking the skill to your career.
  • Dates every “current” claim and links the official source.
  • Says so when something may have changed since its last update.
  • Keeps legal and platform-policy guidance general. It isn't legal advice.
  • No business of your own? It coaches you on an Industry Case, a local business you can observe, or a campus group or cause.

How to use it with the book

Open it from the AI Advisor box in lesson 5.2, or paste the starter prompt for any Module 5 lesson. No business of your own? Try it with one of the three Industry Cases first.

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