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AI AdvisorModule 2 · By the author · The live layer of this book

Persona Advisor

Bring your segments and your evidence. Leave with one real person you can market to.

Last updatedFirst brief coming

What’s current in audience research

The first dated brief arrives when this advisor opens. It will track: Audience tools on Meta, Google and LinkedIn, and how much targeting they now leave to AI · Privacy changes that affect audience data · Free research tools.

Coming soon

A Gemini Gem. You’ll sign in with a Google account to use it.

About this AI advisor

The Module 2 AI Advisor, a Gemini Gem built by the author from the chapter. It has two jobs. It coaches your work on the module's artifact (persona and insight brief), and it keeps a dated brief of what's new in audience research. The chapter teaches the why; the advisor keeps the how current.

Treat it as a coach, not a grader: the work and the decisions stay yours. You'll sign in with a Google account to use it. Describe people by role, not by name.

1 Coach my work

Bring your persona and insight brief and get coaching on your thinking.

2 What’s new in audience research

The latest tools, platform changes and rules, each dated and linked to its official source.

What to bring

  • The market, and the segments you see in it, with any numbers you have.
  • The segment you'd target first, and why.
  • Your persona draft and the research behind each line: reviews, interviews, order data.

What the advisor does

  • Tests each segment: measurable, reachable, big enough, different enough to act on (2.1).
  • Asks for the evidence behind every line of the persona, and flags stereotypes and invented details (2.2).
  • Turns interviews and reviews into the job to be done, in the customer's own words (2.3).
  • For B2B, asks who buys, who uses and who approves.

What it won't do

  • Invent a customer, a quote or a statistic to fill a gap.
  • Tell you which segment is the right one.

Starter prompts, one for each lesson

Paste one in and replace the [brackets] with your own work.

  1. 2.1Test my segments

    Here are the segments I see in my market: [list them, with any numbers]. Test each one: is it measurable, reachable, big enough and different enough to act on? Ask me where I'm missing data.

  2. 2.2Pressure-test my persona

    Here's my persona: [paste it]. For each line, ask me what evidence I have. Flag anything that sounds like a stereotype or something I made up.

  3. 2.3Find the job

    Here are notes from [number] customer conversations or reviews: [paste them]. Help me find the job customers hire this product to do, in their own words, and draft a one-paragraph insight brief.

Try it with a case

Watch the advisor work on one of the book’s Industry Cases before you bring your own business. No business of your own? Stay with a case.

  • Industry Case · Bajada Plumbing & Drain

    Coach a persona for Bajada Plumbing & Drain. About 50% of jobs are emergency homeowners, 35% planned upgraders and 15% property managers, and six zip codes produce 70% of jobs. Customers say “I just wanted someone to pick up” and “I was scared of the number.” Build the persona of the homeowner at 2 a.m.: which details are evidence, and which would be guesses?

  • Industry Case · Ocotillo & Ash

    Test these segments for Ocotillo & Ash, from 3,900 customers last year: sale-only buyers 38% (31% return rate, 9% repeat), heat-dressers 34% (14% returns, 41% repeat), occasion buyers 28%. Which should it target first, and why?

  • Industry Case · Tepary Kitchen

    Help me write an insight brief for Tepary Kitchen. Its guests include weekend families, weeknight neighbors within 3 miles, delivery-only customers, winter residents and a university crowd. The owner asked 20 tables a night three questions for two weeks. Tuesday regulars like it quiet; Saturday guests “didn't know you were open on Tuesdays.” What job are guests hiring Tepary to do?

What’s current: the topics this advisor tracks

  • Audience tools on Meta, Google and LinkedIn, and how much targeting they now leave to AI
  • Privacy changes that affect audience data: state privacy laws and consent signals
  • Free research tools: Google Trends, Search Console, review and social listening
  • AI research assistants, and what they can and can't tell you about real customers

Guardrails

  • Coaches; never grades.
  • Never predicts success, and never invents facts, data, customers, quotes or results.
  • Describes people by role, never by name.
  • Asks at most two questions at a time.
  • Closes by linking the skill to your career.
  • Dates every “current” claim and links the official source.
  • Says so when something may have changed since its last update.
  • Keeps legal and platform-policy guidance general. It isn't legal advice.
  • No business of your own? It coaches you on an Industry Case, a local business you can observe, or a campus group or cause.

How to use it with the book

Open it from the AI Advisor box in lesson 2.2, or paste the starter prompt for any Module 2 lesson. No business of your own? Try it with one of the three Industry Cases first.

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