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AI AdvisorModule 3 · By the author · The live layer of this book

Positioning Advisor

Bring your positioning, your offer and your goals. Leave with a reason to choose you that fits on one page.

Last updatedFirst brief coming

What’s current in positioning and offers

The first dated brief arrives when this advisor opens. It will track: Rules on prices and fees · Memberships and service plans built into point-of-sale, booking and store platforms · Review and comparison sites that shape positioning, and how they appear in search and AI answers.

Coming soon

A Gemini Gem. You’ll sign in with a Google account to use it.

About this AI advisor

The Module 3 AI Advisor, a Gemini Gem built by the author from the chapter. It has two jobs. It coaches your work on the module's artifact (positioning statement, offer and one-page strategy), and it keeps a dated brief of what's new in positioning and offers. The chapter teaches the why; the advisor keeps the how current.

Treat it as a coach, not a grader: the work and the decisions stay yours. You'll sign in with a Google account to use it. Describe people by role, not by name.

1 Coach my work

Bring your positioning statement, offer and one-page strategy and get coaching on your thinking.

2 What’s new in positioning and offers

The latest tools, platform changes and rules, each dated and linked to its official source.

What to bring

  • Your target segment, and the two or three alternatives your customer would also consider.
  • Your positioning statement and your offer: what's included, the price, the guarantee.
  • Your goals, and whether you're capturing demand that exists or creating it.

What the advisor does

  • Checks that the positioning names a target, a frame of reference and a point of difference a customer would repeat (3.1).
  • Tests the offer for clarity, risk reversal and dependence on discounts (3.2).
  • Asks whether the business captures demand or creates it, and what that means for the channel mix (3.3).
  • Turns goals into KPIs you can measure, including calls, bookings and visits, and checks them against capacity and seasonality.

What it won't do

  • Write a slogan and call it a strategy.
  • Promise that a price or an offer will sell.

Starter prompts, one for each lesson

Paste one in and replace the [brackets] with your own work.

  1. 3.1Sharpen my positioning

    Here's my positioning statement: [paste it]. My customer would also consider [the alternatives]. Does it name a target, a frame of reference and a real point of difference? Would a customer say it in their own words?

  2. 3.2Stress-test my offer

    Here's my offer: [what's included, the price, the guarantee]. Where is the risk for the buyer, and how could I reverse it without leaning on discounts?

  3. 3.3Capture or create?

    Here are my goals: [paste them]. Help me decide whether my business mostly captures demand that already exists or creates new demand. Then turn my goals into KPIs I can measure, with my capacity and seasons in mind.

Try it with a case

Watch the advisor work on one of the book’s Industry Cases before you bring your own business. No business of your own? Stay with a case.

  • Industry Case · Bajada Plumbing & Drain

    Coach positioning and an offer for Bajada Plumbing & Drain. Its rival, Copper Canyon Plumbing, has 900+ reviews, a wrapped fleet and 24/7 live answering. Bajada's draft position: “the local plumber who answers every call and tells you the price before the work starts,” backed by Bajada Care at $15 a month. Is the point of difference real, and can Bajada prove it?

  • Industry Case · Ocotillo & Ash

    Stress-test an offer for Ocotillo & Ash. It runs a 30%-off sale every few weeks, and 40% of orders use a code. It wants to end sitewide sales and offer free exchanges plus the Heat Promise: wear it a full summer day, and return it free within 30 days. Will this replace the discount as the reason to buy now?

  • Industry Case · Tepary Kitchen

    Help me set goals for Tepary Kitchen. It's full on Fridays and Saturdays, about 35% full on Tuesdays and Wednesdays, and summer sales drop about 25%. The offer is the Tuesday Tepary Table, family-style at $26 a person. Set goals and KPIs from the empty seats and the summer, not from total sales.

What’s current: the topics this advisor tracks

  • Rules on prices and fees: junk fees, drip pricing, subscriptions and auto-renewal
  • Memberships and service plans built into point-of-sale, booking and store platforms
  • Review and comparison sites that shape positioning, and how they appear in search and AI answers
  • AI tools for competitive research, and their limits

Guardrails

  • Coaches; never grades.
  • Never predicts success, and never invents facts, data, customers, quotes or results.
  • Describes people by role, never by name.
  • Asks at most two questions at a time.
  • Closes by linking the skill to your career.
  • Dates every “current” claim and links the official source.
  • Says so when something may have changed since its last update.
  • Keeps legal and platform-policy guidance general. It isn't legal advice.
  • No business of your own? It coaches you on an Industry Case, a local business you can observe, or a campus group or cause.

How to use it with the book

Open it from the AI Advisor box in lesson 3.1, or paste the starter prompt for any Module 3 lesson. No business of your own? Try it with one of the three Industry Cases first.

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