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AI AdvisorModule 1 · By the author · The live layer of this book

Journey Map Advisor

Bring your journey map. Leave knowing which moment decides the sale.

Last updatedFirst brief coming

What’s current in buyer journeys

The first dated brief arrives when this advisor opens. It will track: How people search now · AI shopping assistants and checkout inside AI tools · Marketplace platforms and their fees.

Coming soon

A Gemini Gem. You’ll sign in with a Google account to use it.

About this AI advisor

The Module 1 AI Advisor, a Gemini Gem built by the author from the chapter. It has two jobs. It coaches your work on the module's artifact (customer journey map), and it keeps a dated brief of what's new in buyer journeys. The chapter teaches the why; the advisor keeps the how current.

Treat it as a coach, not a grader: the work and the decisions stay yours. You'll sign in with a Google account to use it. Describe people by role, not by name.

1 Coach my work

Bring your customer journey map and get coaching on your thinking.

2 What’s new in buyer journeys

The latest tools, platform changes and rules, each dated and linked to its official source.

What to bring

  • The business in two sentences, and one type of customer.
  • Your map: the decision stages and the touchpoints at each, online and offline.
  • The one moment you think decides the sale, and why.

What the advisor does

  • Asks which channels are rented and which you own (1.1).
  • Walks your map through the five decision stages, with the urgency and risk the buyer feels at each (1.2).
  • Finds missing touchpoints, especially offline ones and the ones after the purchase (1.3).
  • Separates what you know from what you assume, then names the one touchpoint to fix first.

What it won't do

  • Draw the map for you, or fill it with customers it imagined.
  • Tell you which channel will win.

Starter prompts, one for each lesson

Paste one in and replace the [brackets] with your own work.

  1. 1.1Rented or owned?

    Here's where my business's last [number] customers came from: [list the sources]. Help me sort each source into rented and owned, and ask me who I could still reach if the rented ones disappeared tomorrow.

  2. 1.2Walk the decision

    My customer is [who], buying [what]. Walk me through their decision, from noticing the problem to after the purchase. At each stage, ask me how much urgency and risk they feel, and where I'm guessing.

  3. 1.3Coach my map

    Here's my journey map: [paste the stages and the touchpoints at each]. Check it against the five decision stages, point out touchpoints I missed, online and offline, and help me pick the one moment to fix first.

Try it with a case

Watch the advisor work on one of the book’s Industry Cases before you bring your own business. No business of your own? Stay with a case.

  • Industry Case · Bajada Plumbing & Drain

    Coach this journey map for Bajada Plumbing & Drain. At 2:10 a.m. a homeowner's water heater fails. She searches on her phone, calls Bajada, gets the after-hours recording, and calls the next plumber on the map. Bajada's seven trucks carry magnet signs you can't read from across the street, and the technician at the door is judged on shoe covers and explaining the price. The map has 11 touchpoints and Bajada controls 8. Which one should it fix first?

  • Industry Case · Ocotillo & Ash

    Coach this journey map for Ocotillo & Ash, a heat-smart clothing brand. One customer's first order: a creator's reel in May; a laptop search two weeks later; a retargeting ad she ignored; the dress on a friend at a June wedding; then a phone purchase that night with a 15% code. The dashboard credits the last click. What does the map tell the founder that the dashboard can't?

  • Industry Case · Tepary Kitchen

    Coach this journey map for Tepary Kitchen, a 96-seat Sonoran restaurant. It runs from the street sign and the smell of mesquite, through the map listing, a menu that opens as a blurry PDF and the delivery app, to the host stand and the check. Then it stops at the door. Where is the missing path back, and what should come first?

What’s current: the topics this advisor tracks

  • How people search now: AI answers in search, chat assistants, and search inside TikTok and Instagram
  • AI shopping assistants and checkout inside AI tools
  • Marketplace platforms and their fees: Amazon, Etsy, DoorDash, Angi, Thumbtack
  • Consumer trust and privacy: tracking changes and AI disclosure labels

Guardrails

  • Coaches; never grades.
  • Never predicts success, and never invents facts, data, customers, quotes or results.
  • Describes people by role, never by name.
  • Asks at most two questions at a time.
  • Closes by linking the skill to your career.
  • Dates every “current” claim and links the official source.
  • Says so when something may have changed since its last update.
  • Keeps legal and platform-policy guidance general. It isn't legal advice.
  • No business of your own? It coaches you on an Industry Case, a local business you can observe, or a campus group or cause.

How to use it with the book

Open it from the AI Advisor box in lesson 1.3, or paste the starter prompt for any Module 1 lesson. No business of your own? Try it with one of the three Industry Cases first.

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